It started with one family. Ours.

Before Ameriwell Care had a name, it was just us — Eli and Simi Roth — learning what care really asks of a family. We built the agency we wished had existed then. Today, that circle supports families across New Jersey.

Our story

First, we were caregivers. The agency came second.

When Simi’s mother was diagnosed with a brain tumor, care stopped being an idea and became daily life. We learned firsthand how heavy it is to love someone through illness — and how alone families are left to figure it out.

Eli had spent years as an EMT, walking into people’s hardest moments. Between his training and Simi’s lived experience, one conviction kept surfacing: families deserve care that shows up like family — dependable, dignified, human.

That conviction became Ameriwell Care. Today we support individuals and families across New Jersey — helping people keep their independence, their confidence, and their sense of purpose, with a team that stands beside them every step of the way.

Eli & Simi Roth
Founders, Ameriwell Care

Eli and Simi Roth, founders of Ameriwell Care

The People Behind the Care

Meet the Ameriwell family

Behind every plan of care is a team that treats your family like their own. From coordinators to caregivers, the people of Ameriwell share one trait above all — they show up with heart.

Eli Roth, Founder and Director of Ameriwell Care

Eli Roth

Founder & Director

Leads Ameriwell Care with a family-first approach, combining his experience as an EMT with a passion for compassionate, dependable care that puts every individual first.

Simi Roth, Co-Founder of Ameriwell Care

Simi Roth

Co-Founder

Brings firsthand caregiving experience and a deep commitment to supporting individuals and families with empathy, dignity, and personalized care every step of the way.

Yona Durbach, Marketing Director at Ameriwell Care

Yona Durbach

Marketing Director

Guides Ameriwell Care’s marketing and digital presence, helping families clearly understand the services, support, and compassionate care available to them.

Tami Adams, Case Manager at Ameriwell Care

Rayna Leiner

CCM (Circle Of Support Manager)

Coordinates each step of the care journey, helping families stay organized, informed, and supported while making sure every care plan is followed with attention and compassion.

 

Rachel Adler, Care Coordinator at Ameriwell Care

Rachel Adler

Care Coordinator

Keeps families informed, supported, and connected throughout the care process — helping coordinate communication, schedules, and everyday details with warmth and reliability.

Aliza Delmar, Care Specialist at Ameriwell Care

Aliza Delmar

Care Specialist

Provides thoughtful guidance and personalized support, helping families understand their options, feel confident in their decisions, and receive care that truly fits their needs.

Why Ameriwell

What makes our circle different

We start with a conversation

Before anything else, we listen — so support is built around the person, never the other way around.

Thoughtful matching

We match on personality, needs, and connection — not just availability — so the relationship feels natural from day one.

Honest and transparent

Clear communication, clear compensation, no surprises. Trust is built on consistency.

Care that evolves

Needs change, and so does our support. We check in, adjust, and refine the plan as your loved one grows.

Always reachable

When you call, someone who knows your situation answers — because peace of mind shouldn’t come with a hold time.

We support our caregivers too

A supported caregiver is a better caregiver. We invest in our team — and that care flows back to your family.

5+

Years supporting New Jersey families

5

Core support services

24h

Typical response time

100%

NJ DDD-approved & licensed

300+

Individuals & families supported

400+

Caregivers in our circle

From the families we serve

Care you can feel

“From our very first call, Ameriwell felt different. They took the time to understand my brother as a person, not a checklist — and the caregiver they matched him with has truly become part of our family.”

Johnson 
Highland Park, NJ

“What stands out is how reachable they are. Whenever I have a question or a concern, someone who actually knows our situation picks up. That peace of mind is everything.”

Smiths
Livingston, NJ

“The consistency is what we were missing everywhere else — the same caring faces, showing up and following through. For the first time, we finally feel supported.”

Appleton
Paramus, NJ

How we can help

Find your place in the circle

Hire a caregiver

Personalized, relationship-first support for your loved one — matched to who they are and how they live.

Become a caregiver

Join a team that values you the way you value the people you care for — with real support behind you.

Not sure yet?

Share your situation, and we’ll help guide your next step.

We’re here when
you’re ready.

If you’re looking for support for a loved one or want to learn more about joining our care team, reach out today. We’ll take the time to listen and help you move forward with clarity and care.